Some semi-significant news items worth mentioning for those in the "podcast business" even if you are not in it for money:

• Down the Avenue has a good analysis on ClickZ’s Heidi Cohen recent column ‘on how to make podcasting work for you.’
• The latest quarterly "Podtrac Audience Survey" has been reportedly released. [adotas]
• Paul Colligan examines Google Trends for Podcasting.
• Travelocity has announced they are going to be advertising in podcasts via sponsorships.
• Apple has published two interesting PDFs: Podcast Backbone Guide & Server Cook Book.

Also on the education front:

• Harvard Business school has a new podcast. [btobonline.com]
• A microbiology lecturer in the UK at Bradford University has announced plans to go "all podcast" vice traditional lectures. [bbc]