I just had to note out that the news from Engadget on the ‘Cingular and SBC merger plus recent purchase of A&T’ endeavor is going to be known as "AT&T: Your world. Delivered" is very funny to me.

There is just so much "lost" branding money over the last year  into Cingular, SBC, and to some part AT&T that could make your head spin if you really cared.